AI Platform for Print & Packaging

Print Smarter. Deliver More.

From quote to carbon report — in one intelligent system. Oblique is the AI operating layer built exclusively for commercial printers and packaging converters.

3min
Per quote
88%
Cost accuracy
₹24L
Avg. saved/yr
C M Y K
3 min
Quote time
EPR ✓
Compliant
93%
Sheet yield
Oblique Estimate Substrate Proof Carbon CMYK Register Impose Bleed Die-cut Laminate Flexo Offset GSM Oblique Estimate Substrate Proof Carbon CMYK Register Impose Bleed Die-cut Laminate Flexo Offset GSM
The Problem

Your Shop Is
Bleeding Margin.

Most print and packaging operations run on WhatsApp, Excel, and decade-old MIS tools. The result: four invisible profit drains that cost crores every year — silently.

01 / Estimation
₹60L
Underpriced Jobs
Manual quoting carries an 8–15% error rate. Every underpriced job is produced at a loss. When your estimator retires, so does ₹40–60L/yr in institutional knowledge.
CMYK 100.0.0.0
02 / Materials
₹36L
Material Waste
Over-ordering, dead stock, poor imposition. The average shop wastes 12–18% of its ₹2 Cr annual substrate spend. That's a direct hit to gross margin every single month.
CMYK 0.100.0.0
03 / Proof Cycles
12 Days
Proof Chaos
Email threads, WhatsApp screenshots, no version control. Average proof cycle: 3–7 rounds over 4–12 days. 22% of jobs have a miscommunication error traceable to proofing.
CMYK 0.0.100.0
04 / Sustainability
₹5 Cr
Lost Brand Accounts
FMCG and pharma brands now demand EPR compliance and carbon data from their converters. Shops without it lose contracts. One account can be worth ₹50L–₹5 Cr/yr.
CMYK 0.0.0.100
The Platform

One System.
Four Precision Tools.

Every module is purpose-built for print shop workflows — not adapted from generic SaaS. Together, they form compound intelligence that sharpens with every job processed.

Estimate

AI job quoting that learns from your shop's own cost history — getting sharper with every completed job.

  • Claude API parses free-text briefs into structured specs in seconds — no form filling
  • Custom ML model trained exclusively on your historical job cost data, not generic averages
  • Computer vision estimates ink coverage % when artwork is uploaded
  • Multi-scenario quotes: standard, rush, premium substrate — each with margin %
  • Self-calibrating: every completed job compares actual vs estimated, improving future accuracy
88–92%
Cost prediction accuracy by day 90 of deployment
Live Quote — Job #2847 · Cosmetic Box 10K units
Substrate (350 GSM SBS, 18 sheets)₹28,400
Ink & consumables₹4,200
Machine time (Heidelberg, 3.2 hrs)₹9,800
Finishing + matte lamination₹6,600
Wastage & overhead (8%+18%)₹13,433
Suggested Sell Price ₹82,000
Gross Margin31.3%
Substrate

Smart materials planning with AI imposition optimisation — recovering 12–18% of wasted substrate spend.

  • Auto-generated Bill of Materials for every accepted job from the Estimate module
  • Cross-job aggregation identifies bulk discount opportunities across the week's queue
  • AI imposition optimizer: bin-packing algorithm targets 88–93% sheet utilisation
  • Shelf-life alerts for substrates and inks with finite usability windows before write-off
  • Auto-generated Purchase Orders with supplier price comparison and standing rates
₹24L
Average annual material saving on a ₹2 Cr substrate spend
Sheet Utilisation — Week of 28 Oct
Manual imposition72%
Oblique AI optimised91%
Active jobs in queue14 jobs
Jobs ganged on shared substrate9 jobs
Paper sheets saved this run18 sheets
Material Cost Saved ₹2,840
Proof

White-labelled digital approval portal. Your brand, your domain — zero email chaos, legally signed approvals.

  • Custom-branded proof portal — clients see your logo and domain, never "Oblique"
  • Structured annotations: text change / colour change / artwork replacement / approval
  • Side-by-side version comparison with full timestamped revision history
  • OTP-based digital signature — legally defensible under IT Act 2000
  • WhatsApp Business API + email notifications; Adobe CC integration for designers
4 → 48h
Typical 4–12 day proof cycles cut to under 48 hours
Active Proofs — Your Client Portal
Cosmetic Box v3 — Marico Ltd Pending Approval
2 annotations · sent 2h ago
Pharma Label v1 — Sun Pharma Approved ✓
Digitally signed · OTP verified
E-comm Shipper v2 — Flipkart Revision Requested
5 annotations · 2 colour changes
Avg. Approval Time 31 hrs
Carbon

Automated sustainability reporting. From EPR compliance to EU PPWR readiness — without a consultant.

  • Job-level CO₂e: substrate production, ink, machine energy, finishing, logistics
  • EPR compliance data pre-formatted for CPCB portal reporting in India
  • EU PPWR readiness: traffic-light recyclability assessment per packaging SKU
  • Brand client portal — Marico/Unilever/ITC pull their own sustainability reports directly
  • Every calculation linked to emission factor source (ecoinvent, IPCC AR6) — fully auditable
₹15L
Annual sustainability consulting cost eliminated per shop
Carbon Report — Job #2847 · Cosmetic Box
Substrate production14.2 kg CO₂e
Ink manufacturing0.8 kg CO₂e
Press energy (MH grid factor)2.1 kg CO₂e
Finishing processes1.4 kg CO₂e
Outbound logistics1.9 kg CO₂e
Total / Unit 2.04g CO₂e
EPR Compliant PPWR: Green ✓
88%
Cost prediction accuracy
3 min
Brief to quote
₹24L
Avg. material savings/yr
0
AI-native competitors
Pricing

Simple.
Transparent.
Print-Shop Priced.

No ₹25L implementation fee. No 6-month onboarding. Start quoting with AI in under 3 weeks — or we refund your setup cost. Guaranteed.

Oblique Lite
₹12K
per month (billed annually: ₹1,15,000)
Up to 100 jobs/month
  • Oblique Estimate — full AI quoting engine
  • Oblique Proof — up to 3 active client portals
  • Basic BOM & materials tracking
  • Tally integration included
  • 5 user seats
  • In-app chat support
  • 6-week onboarding programme
Get Started
Most Popular
Oblique Pro
₹28K
per month (billed annually: ₹2,70,000)
101–500 jobs/month
  • All Estimate features + self-calibrating model
  • Full Substrate + AI Imposition Optimizer
  • Oblique Proof — unlimited client portals
  • Carbon add-on: +₹15,000/month
  • Tally + EFI integration included
  • Named Customer Success Manager
  • 4-hour SLA support
  • Quarterly Business Reviews
Get Started
Oblique Business
₹65K
per month (billed annually: ₹6,24,000)
501–2,000 jobs/month
  • Everything in Pro
  • Oblique Carbon — included
  • Brand client sustainability portal
  • Multi-plant support
  • Adobe Creative Cloud integration
  • WhatsApp Business API integration
  • Dedicated onboarding specialist
  • Priority SLA + custom integrations
Get Started
HS
Harshit Sharma
Founder & CEO, Oblique
The Founder

Built By Someone
Who Knows
Your Floor.

"I've watched print shops with decades of craft lose brand contracts because they couldn't generate a sustainability PDF. That's not a skills problem — that's a tools problem. Oblique is the tool they should have had ten years ago."

Harshit Sharma grew up with a first-hand understanding of what really happens behind a print job ticket — the substrate calculations done in a ledger, the last-minute proof change arriving at 11 PM via WhatsApp, the estimator who carries three years of margin knowledge entirely in memory. That proximity to the operational reality of Indian print shops became the founding insight for Oblique.

Before founding Oblique, Harshit identified a structural gap that no software company had seriously addressed: Indian print and packaging businesses collectively handle hundreds of crores in substrate spend and supply some of the world's largest FMCG and pharma brands — yet the software layer governing their daily operations had not meaningfully evolved in over a decade. Legacy MIS tools were priced for large enterprise, built for Western markets, and designed before AI existed as a commercial reality.

Oblique is the convergence of that industry intimacy with modern AI engineering — purpose-built for the 2.5 lakh printing and packaging establishments across India, with the ambition to become the global operating standard for the industry over the next decade.

Ready to Stop
Leaving Margin Behind?
First live quote from your shop's AI model in under 3 weeks.